The "We" Illusion
CONTACT “US” Written on my website booking page is, “Contact me and I will get back to you as soon as possible." I want people know that they are contacting me personally. When I am a customer I feel better when the experience is personal, so I treat people the same way. When I go to a restaurant, I’m always let down when I’ve had a great experience with the server and then someone else comes over and asks if I want dessert. My first thought is “why are you here?” a



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