Trade Show MAGNET...

When your company exhibits at a trade show, the showroom floor is packed with likely customers. You may have the best offer but you must have some way of attracting attention to your booth so the attendees can hear your offer. Some people have giveaways, pretty girls, games, or other gimmicks to get people to stop. The problem is that most of these don't do anything to burn your company's message into their minds. They will leave without knowing what your company does and why you're different.