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THE JOURNAL
The Magic Words
Stories from the road, essays on the craft, and the occasional confession from inside the business of wonder.


Trade Show MAGNET...
When your company exhibits at a trade show, the showroom floor is packed with likely customers. You may have the best offer but you must...
JACK VELOUR
Jul 15, 20251 min read


I Keep My Sleeves Up
What I wear suggests who I am... I keep my sleeves up because you may have some preconceived notions about magicians hiding things and might lump me in with them. I could keep them down and say, "trust me, I'm not like those other magicians", but when has that sort of thing ever appeased your doubts? Besides, asking for trust is something people who haven't earned it do. A wise man once told me, "if you can't command it, you can't demand it". Thanks for reading, -Jack
JACK VELOUR
May 14, 20251 min read


The "We" Illusion
CONTACT “US” Written on my website booking page is, “Contact me and I will get back to you as soon as possible." I want people know that they are contacting me personally. When I am a customer I feel better when the experience is personal, so I treat people the same way. When I go to a restaurant, I’m always let down when I’ve had a great experience with the server and then someone else comes over and asks if I want dessert. My first thought is “why are you here?” a
Jack Velour
Jul 2, 20209 min read


Performing in Boise, Idaho
I was performing at Woody's Wharf in Newport Beach when I met Scott, who has a company based in Boise, Idaho. They sell open and enclosed...
Jack Velour
Sep 20, 20171 min read


Red Carpet Event & One Man Show...
Until recently, all of the shows that I do happen when the people who hire me need me to perform. In other words, I don't decide when the...
Jack Velour
May 26, 20172 min read
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